Case Study: Transforming a Company Meeting

Snapshot

Client: Trade-Mark Group – International multi-trade contractor· Location: Bingeman’s Park, Ontario   · Attendees: 1000

The Experience

Trade-Mark’s inaugural all-employee company event set out tomark the company’s 25^th anniversary with a memorable SummerCelebration. The event was envisioned with a take-over of Bingeman’s year-rounddestination venue and multi-purpose recreation center.

TK Events set out to transform the outdoor space into anauthentic festival experience and turned the event into a summer party toremember for Trade-Mark employees and their guests.

What started as a 25th Anniversary event celebration – hasturned into an annual event that has gained attendees YOY, as word ofmouth spread that this is a not-to-be-missed, one of a kind event. 

The Event

Program elements included:

• An evening celebration that invited guests into a festival atmosphere from     the moment they arrived at registration to a variety of engagement points     and exploration of the recreation activities.
• Event  activations from traditional ‘picnic themed’ challenges to custom interactive     activations are tailored to the event theme.
• Curated food and beverage designed around acustom theme each year. Branded carts with marquee styleletters, turn ho-hum catering tables intoan immersive extension of the theme. Signature drinks withcustom toppers, craft beer tastings, beverage sponsors at festivaldesigned container stations, and traditional theme park farewith a twist:

• Headline Canadian entertainment     act/concert. Featured acts such as The Reklaws and Alan Doyle have turned the event into a     true festival with high impact main stage production and a grande finale     fireworks/drone show.

The TK Difference

·      Combining strategy and creativity to deliver anexceptional event experience.

·      Transforming theoutdoor grounds calls for visual design and logistics acumen. Frommapping out power drops and a registration flow to the food andbeverage, activations andentertainment -  complete with a center stage mounted on aflatbed truck featuring celebrity acts.  Inviting lounge and decorentices guests to settle in and enjoy the evening. Every momentis designed with intention. The entire experience needs to be mapped outwith site plans and detailed drawings. 

·      A venue that is a recreation and campgroundcalls for complete transformation to turn it into an elevated company festivalexperience. Together, we collaborate with the venue’s Chef to deliverunique food and beverage activations that elevate a typicalsummer bbq menu to a culinary experience.

The Result

An event that transformed a traditional company meeting orpicnic into a memorable experience that not only celebrates but elevatescompany culture.

Attendee feedback: 

“What a fantastic event, as an employee I consider myselflucky to work for a company willing to have events like this foremployees."  

"We had a blast.. lots of laughs greatseeing co-workers outside the work environment.. great for the moralaround the company for sure!!! Thank you so much for a great night!"  

"Best work event I've ever been to by far. I amsuper grateful to the company for providing such an enjoyable evening for theiremployees.”