Case Study: How We Turned a Company Picnic into a 1,000-Guest Festival

Snapshot

Client: Trade-Mark Group – International multi-trade contractor· Location: Bingeman’s Park, Ontario   · Attendees: 1000

The Experience

Trade-Mark’s inaugural all-employee company event set out to mark the company’s 25^th anniversary with a memorable Summer Celebration. The event was envisioned with a take-over of Bingeman’s year-round destination venue and multi-purpose recreation center.

TK Events set out to transform the outdoor space into anauthentic festival experience and turned the event into a summer party to remember for Trade-Mark employees and their guests.

What started as a 25th Anniversary event celebration – has turned into an annual event that has gained attendees YOY, as word of mouth spread that this is a not-to-be-missed, one of a kind event. 

The Event

Program elements included:

• An evening celebration that invited guests into a festival atmosphere from  the moment they arrived at registration to a variety of engagement points and exploration of the recreation activities.
• Event activations from traditional ‘picnic themed’ challenges to custom interactive activations are tailored to the event theme.
• Curated food and beverage designed around acustom theme each year. Branded carts with marquee styleletters, turn ho-hum catering tables intoan immersive extension of the theme. Signature drinks withcustom toppers, craft beer tastings, beverage sponsors at festivaldesigned container stations, and traditional theme park farewith a twist.
• Headline Canadian entertainment act/concert. Featured acts such as The Reklaws and Alan Doyle have turned the event into a true festival with high impact main stage production and a grande finale fireworks/drone show.

The TK Difference‍

• Combining strategy and creativity to deliver anexceptional event experience.
• Transforming the outdoor grounds calls for visual design and logistics acumen. From mapping out power drops and a registration flow to the food and beverage, activations and entertainment -  complete with a center stage mounted on a flatbed truck featuring celebrity acts.  Inviting lounge and decor entices guests to settle in and enjoy the evening. Every moment is designed with intention. The entire experience needs to be mapped out with site plans and detailed drawings. 
• A venue that is a recreation and campground calls for complete transformation to turn it into an elevated company festival experience. Together, we collaborate with the venue’s Chef to deliver unique food and beverage activations that elevate a typical summer bbq menu to a culinary experience.

The Result

An event that transformed a traditional company meeting orpicnic into a memorable experience that not only celebrates but elevates company culture.

Attendee feedback: 

“What a fantastic event, as an employee I consider myself lucky to work for a company willing to have events like this for employees."  

"We had a blast.. lots of laughs greatseeing co-workers outside the work environment.. great for the moralaround the company for sure!!! Thank you so much for a great night!"  

"Best work event I've ever been to by far. I amsuper grateful to the company for providing such an enjoyable evening for theiremployees.”