Experiential Marketing

A thought leadership campaign

The multi-tiered program was designed under the overarching 'Grow Your Business' with Salesforce, touching multiple audiences, distilling 14,000 leads down to a very targeted closing audience experience.

 

The creation of a high touch, curated experience for executives featuring celebrated authors and thought leaders.

 

A Creators Dinner with a 'who's who' of tech industry leaders and local dignitaries.

A thought leadership campaign

An invite only experience to an evening with Michelle Obama and main stage sponsorship with a high-profile Salesforce executive keynote.

The TK Difference

An immersive Trailblazers entrance saw line-ups forming with festival goers wanting to see and be seen at the closing party.

 

Inside the #WeTheTrailblazers Lounge a celebrity DJ performed. A180-degree photo booth and a custom developed Augmented Reality experience had party goers staying long into the night.

 

The creators dinner featured a one of a kind cloudscape table wrap at one of Toronto's exclusive restaurants.

The TK Difference

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